02. 12. 20
BEHIND THE BRAND: THE BRIDAL JOURNEY
Introducing Andie Towner, founder of The Bridal Journey & co-host of You & Me Podcast.
Whether you're a bride to be, in the midst of planning your wedding or simply looking for some inspiration, The Bridal Journey truly is the one and only destination you need in order to plan your big day.
With an abundance of dreamy inspiration featuring real brides from around the world, the directory available on The Bridal Journey website presents a diverse range of dresses, venues, decor, photographers and event styling.
Get to know Andie as she chats to us about how she started her online business, her favourite real wedding to date and what inspires her.
Currently juggling The Bridal Journey, The You and Me Podcast, Social Media for a PR company and working for the Cotton On Foundation!
WHAT WAS THE IDEA THAT STARTED THE BRIDAL JOURNEY?
The Bridal Journey success didn’t come completely out of left field. Previously, I ran a blog with a friend called ‘SNOB’. This was before Instagram and it was very popular back in the day with a few million hits a month! After finishing up with SNOB I realised there wasn’t any cool / relatable wedding blogs out there that featured real brides. It wasn’t just a case of throwing things at a wall and seeing if they would stick. I knew what content would work from my years experience working on my previous blog. I knew what the audience needed and what they were looking for.
WHAT HAS BEEN THE KEY TO GROWING YOUR BRAND ONLINE?
I was strategic and wanting to grow it from the get go. I saw how female- driven brands and communities were created, and I implemented what I had learnt from that. A lot of strategy around The Bridal Journey is targeting women like myself, what do I care about and what do I like? I create content for myself, for my friends and it’s content I want to see and be inspired by.
WHERE DO YOU GET YOUR INSPIRATION?
I think The Bridal Journey blends fashion, art and real brides to showcase weddings and events through a ‘real life’ lens.
FAVOURITE REAL WEDDING TO DATE?
It would have to be Lolita Jacobs, a stylist who wore a white mini shirt dress to her wedding in the South of France. It was iconic.
ADVICE TO BRIDES PLANNING A WEDDING IN 2020?
Hire a planner! Particularly in the climate of covid. I have seen my co-host on The You and Me Podcast, Laura (an event wedding planner and Stylist) mull over contracts, negotiate postponements and fees with suppliers etc.. I think it would be really difficult to navigate cancelling a wedding and postponing without the help of a planner. Save yourself the trouble!
BIGGEST PINCH YOURSELF MOMENT?
Working with Galia Lahav and huge overseas brands!
WORDS TO LIVE BY?
My number one tip is to trust your instincts. Tap into that gut feeling and follow it fearlessly. Sometimes we get too wrapped up in our thoughts and forget to be guided by our intuition, which can be invaluable.
WHAT’S NEXT FOR THE BRIDAL JOURNEY?
The You and Me Podcast is going to be big! It’s fresh with only 12 episodes out but I think it’s certainly going to be the “go-to” for brides planning their special day.
You & Me Podcast hosted by Andie from The Bridal Journey and Laura from Wanderlust Creative.
@thebridaljourney by Andie Towner on Instagram
Shop our very own range of Bridal Footwear and Accessories online and in-store.